Bharti Fieldfresh to enter ready-to-eat biz

Rakesh Mittal, Vice-Chairman of Bharti Enterprises stated that Bharti Fieldfresh will get into the processing of fruits and vegetables and it will launch products in the ready-to-eat segment in the next two years, reports CNBC-TV18.

Mittal said that the company will get into an arrangement with the farmer, whereby, "once the producer is ready on a predetermined formula, that produce will be bought by us for the domestic market and for my exports. Going forward, Fieldfresh is looking at avenues of getting into processing, whether it is vegetables or fruits, ready-to-eat salads or ready-to-eat fruits. I believe, in the next 18-24 months, as the organised retail starts kicking in, the consumers will require these products.”