Target India: Vodafone launches low cost handsets

Even before Vodafone makes its entry into the Indian mobile market, the UK-based company has launched its first branded entry-level handsets priced between $25 and $45. The Vodafone branded handset has been launched aimed at the emerging and developing markets such as India.

"The Vodafone 125 and Vodafone 225 are part of Vodafone's ongoing commitment to expand access to mobile in emerging markets, where mobile technology and networks are often the only viable and cost effective telecom service. The handsets are therefore key to offering a range of services, particularly in rural areas where mobile penetration is often at its lowest," said a press release.